the impact of the internet

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The Impact of Media


Media is mass communication, a connection all over the world that informs, entertains, and influences people. Examples of media are things such as TV, Internet, periodicals, music, and radio. A common assumption is that an individual can control what he sees, thinks, or feels. To an extent this is true. However, can something so popular and prevalent as media have an effect on the average person without their even knowing it? To answer this question some common types of media can be evaluated. Television, the Internet, music, and the newspaper are good models of mass madia.


Television has evolved with society. Ratings determine a show’s airtime and time slot. Yet, who controls this widespread form of education and entertainment? Most would answer the general public determine the selection of television programs, however, many claims have been made as the adverse effects of TV. If people decide what is shown how can they complain about the result? Studies have linked violence to children’s behavior. On an individual day, there are about 5 to 6 violent acts per hour on prime-time television, and 0 to 5 acts of violence on Saturday morning children’s television (Gerbner, 10). Children may be more likely to behave in aggressive or harmful ways towards others. If this is true, than there is a possibility that other facets of TV can influence a child’s actions.


Commercials have also been known to impact a person’s lifestyle in that advertising a specific product on TV can boost sales. Evidently, the better a commercial is the more chances the company has to sell their product. Companies have many persuasive tactics at their disposal to attract their viewers. Examples of these appeals are that of the bandwagon, intelligence, emotions, and immulation.


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Another tool used in media consists of the Internet and its accessibility. Recently, the Internet,.as a form of education and communication has become more popular and commonplace. The Internet can be found anywhere at home, school, or office. However, what is the extent of the Internet’s influence? Apparently it has not only helped students write research papers, it has helped criminals make bombs. A chat room may seem like the perfect place to make friends with people like you, until a child molester uses this to victimize a child. The Internet can be an amazing tool but it also has been a deadly weapon.


Children’s accessibility to the Internet has also grown steadily over the past few years. A connection to it is installed on almost every American family computer. Therefore, many precautions need to be made to make this wide spread “information highway” into a safe enviroment.


Thirdly, is the influence of music and the people involved in this industry. Because music seems more entertainment than informative many people could consider it quite harmless. However, many actions taken by people have been linked to the lyrics and messages associated with certain songs. Due to its enjoyability one can easily assimulate seemingly innocent ideas while listening to music. Music can also have a positive effect as encouragement or worship.


Another area to consider entails the effect of music celebrities as role models. Many children look to those with the fame and riches of music artists as heroes to be imitated and admired. Consequently, the wrong choices made by these popular icons can influence not just children, but all fans to excuse or even go along with these bad decisions.


Lastly is the media tool of newspaper. Although most people assume that a newspaper must be pure facts, it is obvious that any article can be biased. From sports to world events anything can contain someone’s personal opinions and influence someone elses. Newspapers can also be helpful. “Children achieve more success in early reading skills if they have experience with books and other print media, and were read to as preschoolers.” (Comstock, 11)


In conclusion, it would be foolish to say that media has a minimal impact on people’s values and opinions. Naturally, the more informed a person is the better decision they can make, but the problem arises when we consider where we get our information. Therefore, it would probably benefit people greatly if they were very careful about what they read, see, or hear. To trust everything is to be naïve and that can be very dangerous.





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