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Uses the traditional SWOT matrix on a macroeconomic level to identify a countrys competitive advantage. Assesses Germanys internal strengths and weaknesses and its external opportunities and threats, then going on to outline four sets of strategies - one for strengths-opportunities, one for strengths-threats, one for weaknesses-opportunities and one for weaknesses-threats. Points to the fact that Germanys strength lies in its educated and skilled workforce but warns that its strong industries are now losing ground to competitors from other countries. States that high labour costs and social costs, among other factors, clearly show that Germany needs to change and contends that the SWOT analysis can give some guidance on what strategies to adopt to effect change successfully. Uses the traditional SWOT matrix on a macroeconomic level to identify a countrys competitive advantage. Assesses Germanys internal strengths and weaknesses and its external opportunities and threats, then going on to outline four sets of strategies - one for strengths-opportunities, one for strengths-threats, one for weaknesses-opportunities and one for weaknesses-threats. Points to the fact that Germanys strength lies in its educated and skilled workforce but warns that its strong industries are now losing ground to competitors from other countries. States that high labour costs and social costs, among other factors, clearly show that Germany needs to change and contends that the SWOT analysis can give some guidance on what strategies to adopt to effect change successfully.
Reviewer Comments Reinventing the wheel - the TOWS of the title is SWOT.
Keyword(s) SWOT ANALYSIS; GERMANY; ECONOMY; LABOUR COSTS; COMPETITIVENESS
Classification(s) Top Management - Growth
Style Theoretical with application in practice
Content Indicators Research Implication - , Practice Implication - , Originality - , Readability -
ISSN 055-54X
Reviewer Comments Reinventing the wheel - the TOWS of the title is SWOT.
Keyword(s) SWOT ANALYSIS; GERMANY; ECONOMY; LABOUR COSTS; COMPETITIVENESS
Classification(s) Top Management - Growth
Style Theoretical with application in practice
Content Indicators Research Implication - , Practice Implication - , Originality - , Readability -
ISSN 055-54X
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