Saturday, May 5, 2012

Love

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When you talk about love, you have to realize that is a very open topic. We go through our lives experiencing many different types of love. The Poem “To his coy Mistress” talks about different types of love and that is just in one poem. The poem talks about Pure almost obsseive love, erotic sexual love, then finally more romantic kind of normal love. There are so many different types to call them all love is being really general because they are all so different. We all experience many types of love in our lives, but what we are really looking for is the type that will last forever. This love is the type of love that we share with that special someone and no one else. No one can really put a name on this type of love because its really a mix of all different types of love. You want have a romance with this person. We all want to go out to dinner, celebrate our anniversaries, get random sweet gifts occasionally, and just to get told I love you. But you see, this is not all most people want out of a relationship. There is also the sexual side to a relationship. Most people who get married plan to and do tend to have sex. Most have sex quite often actually if they have a healthy sexual relationship. This is not even all of it though. There is also the love there that is indescribable. Where you can just hold each other in your arms, stare into each others eyes, and fall asleep together. Its what couples share and that you can’t really explain. Take the movie City of Angels, how Nicholas Cage wants nothing more than just to be with Meg Ryan. He will do anything, even give up his angelhood (if that’s what it is called) just to be able to touch her and feel it. All this together makes up Couples Love. It’s the fact that you can be mad at that person one day but eventually get over it because you love them and can’t stand being mad at them because you miss their touch, the sound of their voice, and how their kiss feels. Couples share a special bond. Now I am not talking about couples that won’t last, or ones that are not true to each other. I am talking about real loving couples. They can just look at each other and no words need to be said but they both know exactly what they mean. Just one movement of an eye, one brushing touch or even just one body motion can give away what they are thinking to that person who some would call their better half. This really makes sense. They are to each other their better halves because they know that other person better than that person knows themselves.








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Media or Mass communications Company Research

We are ready to represent the best custom paper writing assistance that can cope with any task like Media or Mass communications Company Research even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Media or Mass communications Company Research in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.



To Mr Gordon Henderson


0th October 00


REPORT ON THE MARKETING STRATERGIES OF A MEDIA OR MASS COMMUNICATIONS COMPANY.


1.0 INTRODUCTION





I have been requested by Mr Henderson to research the history and marketing strategy of a media or mass communications company. The report will include the company background; looking at the structure of the company and also to see how it has been performing financially. I will also be looking at one of the company’s products and investigate who the audiences are for and what products it advertises successfully. This report is to be submitted to Mr Henderson by the 6th of December 00.


The company that I have chosen is called IPC Media Ltd who publish such magazines as; Marie Claire, Homes & Gardens and TV Times. The magazine that I have selected is called Loaded, which is a men’s lifestyle magazine.


.0 INFORMATION


.1 HISTORY & DEVELOPMENT


IPC Media Ltd is a subsidiary company of Time Inc, a division of AOL Time Warner that is established in America. IPC Media Ltd was established in the United Kingdom from May 14 and has been producing many top branded magazines since then. The company is also subdivided into groups (see Fig 1.0) so as to dedicate a publisher to a certain type of magazine. The magazine that I am investigating is called ‘Loaded’ published by IPC Ignite.














Fig 1.0 Company Structure


[Source http//www.ipc.co.uk]


The Chief Executive Officer of IPC Media Ltd is Ms Sly Bailey who was promoted, in December 1, from Managing Director of IPC tx Ltd, which published TV listings. While at IPC tx Ltd she managed to increase the circulation of the TV listings magazines, it was this that eventually got her promoted to the position that she now holds. Ever since her promotion to CEO, she has increased circulation of many of the magazines that the company publishes, for example Marie Claire and TV Times. This can also be seen on the company accounts (see Fig 1.1) where in her initial year, the turnover went up by .5% and the pre-tax profits increased by just over %, which indicates that there was a dramatic decrease in the cost of sales.


Date of Accounts September 000 (£) September 1 (£)


Turnover 5,70 50,850


Pre-tax Profits 6,410 56,700


Fixed Assets 1,0 1,000


Current Assets 71,70 15,450


Current Liabilities 0,10 1,710


Share Capital ,580 ,580


Working Capital 181,610 10,740


Fig 1.1 IPC Media Ltd. Company Accounts


[Source Kompass 00 Ed]





As I have mentioned earlier the magazine that I have chosen is called ‘Loaded’, which is a men’s magazine published by a division of IPC Media Ltd called IPC ignite! Ltd. This sub-company is directed by Mike Soutar, who joined the IPC team in July 000. Prior to his current post, he has had a very strong commercial background, working with ‘Maxim’ in the US increasing the circulation of the magazine to over 16%, and also took ‘FHM’ from circulating 50k to 500k


. TARGET AUDIENCE


‘Loaded’, priced at £.50, is a men’s magazine so therefore is aimed at one sex but not all the general population of men read this. It is specifically aimed at single career minded men who like the hedonistic lifestyle. It has articles involving sex, music, sport, humor and general lifestyle, and advertises many products such as men’s perfume, expensive watches and designer clothes. It is usually read by men aged between 18 to 5.


15 -4 5 -4 5 - 44 45 - 54 55 - 64 65 +


Coverage % 1 8 1 0 0


Coverage ‘ooo 861 656 6 0 4


Fig 1. Readership of Loaded


[Source BRAD November 00 Ed]


The table above (Fig 1.) is an illustration of the age groups that read the magazine and the total readership of the magazine comes to just under two million. It is indicating that most of the readers for the magazine falls within the 15 to 4 age group with slight decreases as the age gets higher and higher.


. SUCCESSFULLY TARGETED PRODUCTS


The products that the magazine advertises are designer clothing and perfume, expensive watches and toiletries. It also advertises many other products which they believe that the reader will be interested in, such as computers, films, music and sometimes products directly involved with sex. The back pages of the magazine are usually packed up with little boxes advertising chat lines and gadgets. It also knows that some of their readers are below the age for hedonistic activities so therefore advertises identity cards to prove their age.


The price that the advertisements placed in the magazine range from £4,000 to £10,000 depending on the format and size of the advert, however the price is lower for small boxes of adverts. Below is a list of some of the widely used advert publication prices for ‘Loaded’.


Mono (£) Colour (£)


Page 7,65 ,670


Inside Front 1,845


Inside Back 1,845


Outside Back 1,0


Half 4,40 5,685


Classified Rate 50 50


Fig 1.4 Advertising Rates for Loaded


[Source BRAD November 00]


.0 CONCLUSION


IPC ignite! Ltd is the company which publishes magazines which are men’s lifestyle magazines directed by Mike Soutar. The magazines which are published by this department are; Loaded, Loaded Fashion, Muzik, NME and Uncut. IPC Media Ltd is the company which heads the IPC ignite Ltd and the reason that the company has been subdivided is so that each of the sub-company’s can concentrate on a target audience that the section is involved in. Since Ms Sly Bailey became CEO of IPC Media Ltd, the company was redeveloped into the 1st century and this is the reason that ‘Loaded’ is in 54th position of the top 100 consumer magazines category. Mike Soutar would like to make the achievement that he has done with ‘FHM’ on to ‘Loaded’, however, it is still a long way till it comes to the circulation numbers reached by ‘FHM’.


The magazine is aimed at a certain type of male of a certain age and it is not trying to reach all the males of this population but a certain category. This is the age where expensive tastes and attracting the opposite sex matter and this is exploited within the contents of the magazines, with half naked women and adverts that lure you into thinking that, if you have this then you will have the girl in that magazine. It is this thinking that the company has used and it is this that the post teen adults are lured by. The activities described in the magazine are all about living a hedonistic life, sleeping in the daylight and doing what your parents will never do at night. The magazine does not need to do much to sell pages for advertisements as they know that it will attract advertisers to the magazine due to the circulation figures. The advertisers on the magazine know who the target audience are and place products that will possibly induce the reader into buying the product.


There is only one recommendation that I would give to possibly increase the circulation figures and that is to give complimentary products alongside the magazine, such as posters, little gimmick products with obscenity or anything that might interest a potential customer to buy it. Also another way to keep the consumers loyal to the magazine is to have editorials which span into the next few editions of the magazine. This is what I believe ‘FHM’ are quite good at; they would start with an editorial in one edition and continue it through to a one or two more.


Overall, the company seems to be going in the right direction with the approach that the directors have been taking, but there is a great competition for shelve spaces on magazine stands and the other top competitors will be looking for better ways to increase their sales, it is just a matter of keeping themselves informed about new ideas and approaches that they can pilot.





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Friday, May 4, 2012

Pepsi/Burma

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1. In your judgment, did PepsiCo have a moral obligation to divest itself of all its Burmese assets?


I do believe that Pepsi has a moral obligation to divest itself of all Burmese assets. By continuing to do business in Burma, they are supporting a military regime (SLORC) who regardless of losing an election in 10, refuses to give up dictatorship and denies people of their basic human rights.


In Burma, the military controls all aspects of business and the economy. Forced labor, torture and arbitrary killings are common as a result of the hostile military regime.


The military essentially granted Pepsi a monopoly in Burma. In return, Pepsi provides funds supporting youth and sports activities organized by the military. Pepsi denies allegations of supporting the SLORC. However, their Burmese partner, Thein Tun, is the chairman of JV, a joint venture of the military and was chosen by Pepsi despite knowing his strong military connections.





It appears to be impossible to do business in Burma without directly supporting the SLORC and its continued violation of human rights. If multinational companies such as Pepsi do not divest themselves of Burmese assets, the regressive policies of the military will continue.


What approach to ethics is most appropriate for analyzing the events of this case?


I feel that human rights are being grossly violated in Burma. The people of Burma are acting and living for the self-interest of the military. They are deceived, murdered, manipulated, coerced, raped, abused, and treated as objects as if incapable of free choice.


Human rights demand that every human being should be able to live as free and respected members of society. In Burma, it is the military who determines who shall live and who shall have the right to freedom. This is a direct violation of human rights. Some of the human rights being violated are freedom of speech, freedom of choice, standard of living, no rules of law, right to individual welfare, rationalized food, child labor, forced labor, right to adequate pay, etc etc.


In addition, as a result of the military fixing prices in agricultural, Burma’s monetary system is useless throughout the rest of the world. To capture their profits, Pepsi purchases agricultural products in Burma and sells them to countries abroad where they are then able to transfer the money back to the US. This process is known as countertrading and is morally unjust as most agricultural products are farmed by forced labor. In many instances, the military confiscates the farmland and then forces the owners to work as slaves on their own farms. Although they were asked numerous times to provide details of their agricultural transactions, Pepsi resisted. Their resistance leads me to believe they were well aware of the social concerns in Burma.


In your judgment, does Pepsi have a moral obligation to pull its products and brand name out of Burma?


Yes Pepsi has a moral obligation to pull out of Burma.


When multinational companies invest in Burma, the military receives monetary support. Without funds provided by the multinational corporations, the military would more than likely collapse, allowing democratic forces to carry out the job they were elected to do in 10. Without funding, fewer soldiers would be available. Very few members of the army are there because they willingly enlisted. They are there because the army is the only place a person can receive steady pay and benefits. By cutting off funding to the military, it will weaken and eventually crumble.


Another effective way of cutting funds is to raise public awareness. Public protests and boycotting is a way of communicating to the public that human rights and justice are being violated.


In addition to boycotting products, multinational companies that pull out of countries for morality issues can make a strong statement in favor of human rights. Like governments, large corporations have tremendous power and influence. The presence of a foreign corporation in a country can either support or interfere with the democratization process in that country. If it interferes, it can potentially mean the corporation becomes a source of money in support of evil.


In summary, if multinational corporations pull out of Burma, there is hope that the military will fail in their attempt at creating a vibrant economy and therefore force the military into a democratic reform to attract foreign inventors back in to Burma. Without a radical change in the way Burma is governed, the people of Burma will continue to be denied their basic human rights. More importantly stated, without human rights there is little hope for economic and social justice in Burma.











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Worst interview experience

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My worst interview experience occurred at a


restaurant in downtown San Francisco called Roy’s. This


interview wasn’t meant to acquire myself a job but rather


give myself experience in the culinary industry by means





of an internship program. It was a Saturday afternoon


when I met up with John, who was in charge of running the


establishment. He was the person who interviewed me for


what was then a possible internship position at Roy’s.


John immediately greeted me with a smile and a


handshake. He then told me to sit down at one of the


front tables so that we could discuss about my background


and goals which surrounds the entire internship program.


The first part of the interview was pretty much basic. He


just asked me about my background which includes


education, work experience, and hobbies. Then he


proceeded to ask me about my intentions with the


internship program. I told him that I wanted to gain


experience within the restaurant business and possibly


acquire a job within the restaurant after the


internship program.


I must say that the conversational part of the


interview turned out decent. I did not expect anything


else after that but apparently I was mistaken. Following


the conversational interview was an activity he said was


set up to evaluate the skill level of an individual.


Being caught off guard I had no choice but to follow and


try the skills test. The skills test was a hands on test


to see if a person is skilled enough to handle two


different tasks at the same time. I could understand


their concept of evaluating an individual but I find it


too shallow of a test to base everything on how an


individual handles the test. It is true that it is a test


of multi-tasking but I still don’t see how it can suffice


to the real test of cooking and doing different things in


the kitchen at the same time.


The first part of the test was a figure which were


made by lego pieces with different colors. The person


being tested must create the figure exactly how it is


seen. The configuration, the placement of all the pieces,


and the color of the pieces. The second part of the test


was putting together differently shaped nuts into a bolt.


There were about 8 different pieces to put together both


sides of the bolt(4 on each side). The true piece was


poorly printed on a paper that was difficult to see but I


guess that was part of the test on how attentive I was to


details. These two different tasks were to be done while


being timed. Every ten seconds I was instructed to switch


to the other task and I think I switched around for about


a couple of minutes. Unfortunately I wasn’t able to


finish the assigned tasks at the specific time that they


instructed me.


I was not given the internship position and was


left to search other establishments for a position. It


was unfortunate that I did decently on the first part of


the interview and be discounted for it because of the poor


skills test I have attained which personally is not an


entire measurement of performance for myself. I just felt


that the hands on test they give people were not the full


measurement of an individual’s skill. The logic was there


but for me if it were to be a true test let it be in the


kitchen making different things and not playing with legos


and bolts.








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Cell and Tissues

We are ready to represent the best custom paper writing assistance that can cope with any task like Cell and Tissues even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Cell and Tissues in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.



History of the cell


For a long time, no one knew that plants and animals were made of. Then, in the seventeenth century, the microscope was invented. Scientists used the microscope to study plants and animals. When sections of living things were magnified under the microscope, tiny structures could be seen for the first time-structures that human eye was never able to see. In 1665, a scientist named Robert Hooke looked at pieces of cork under his microscope. He saw that the cork was made of very tiny boxes which he called cells. Other scientists believed that if cork were made of tiny cells, other living things might be made of cells, too. By using their microscopes, they found that every living plant and animal they examined was made of cells. As microscopes were improved, scientists were able to see smaller and smaller organisms. They found that no matter how large or small the organism was, it was made of cells. This led to the cell theory. According to this theory, all living things are made of cells, and all life activities of each organism take place in these cells. Today, very powerful microscopes are used to learn even more about the cell. The cell has proven to be very complex.


What is a cell?


Your body is full of cells. Every part of every living individual is developed from cells. No two individuals are alike. Most cells are so tiny; they can be seen only under a microscope. Some cells are so small, you could put thousands of them on the period at the end of this sentence. Different kinds of cells have different shapes. Some cells are round. Some are oval. Some are shaped like spiral rods. And some are long and skinny. Certain kinds of cells group together to form a tissue. A tissue is a group of the same kind of cells that work together to do a certain job. Tissues group together to form an organ. An organ is made of groups of the same kind of tissues that work together to do a certain job. The different kinds of cells each do a special job. Some living things, such as bacteria, have only one cell. Larger organisms, like people, are made of billions of cells. You can think of a cell as the basic unit of life. All cells come from other cells. Life is passed on from one living thing to another by reproduction. If you cut an orange in half, the fibers that you see are cells. When the orange was cut, the cell walls were broken, and so the juice ran out. You probably didn’t even realize that you were dealing with cells!





What is a cell made of?


Your cells are covered by a thin membrane, or layer of tissue. This cell membrane holds all the cell material inside it. The membrane also lets food, oxygen, water, and wastes flow in and out of the cell. Inside of each cell is a jellylike substance called cytoplasm. Cytoplasm contains chemicals that break up food taken into the cell. It produces building materials and energy for the cell to carry on its life activities. In the middle of the cytoplasm lies a sphere, or ball-shaped structure, surrounded by another membrane. This sphere is called the cell’s nucleus. It controls how the cell gets rid of wastes. It controls how the cell reproduces. Without the nucleus, the cell would die. The nucleus also contains the materials of heredity called chromosomes. Chromosomes determine the sex of an individual. Chromosomes contain genes that determine the color of the eyes and hair, the physical appearance, and even some talents. Through heredity, chromosomes pass on to an individual some of the traits of parents.


What is protoplasm?


The cell membrane, the cytoplasm, and the nucleus make up the protoplasm of the cell. Protoplasm is a chemical substance that regulates all the cell’s activities. Protoplasm takes in food and oxygen. It changes food into substances that the cell can use. It gets rid of cells wastes and causes the cell to produce itself.


What is a tissue?


Cells work together. They are organized into groups. Each group consists of special kinds of cells that do a particular job. Such a group of cells is called a tissue.


What are the main kinds of tissue?


Your body contains five main kinds of tissues. For example, tissues that hold muscles together and keep organs in place are called connective tissue. Fat tissue, cartilage, and bone are examples of connective tissue. Fat makes up about 18 to 8 percent of your body weight. It pads your body, supplies it with energy, and helps you keep a normal body temperature. Another kind of tissue is epithelial tissue. The outer layer of skin and the inside lining of the nose, mouth, throat, stomach, and blood vessels are all made of epithelial tissue. A third kind of tissue is muscle tissue. It enables the body and parts inside the body to move. One type of muscle tissue is called skeletal muscle. It is attached to the bones by ligaments and tendons. Another type is called smooth tissue. It controls the movement of parts inside the body. Stomach walls are made of smooth muscle tissue. A third kind of muscle tissue is cardiac muscle tissue. It is found in the heart wall. The fourth kind of tissue is blood tissue. Blood tissue is 55 percent liquid and 45 percent solid. It supplies cells with food and oxygen and materials needed for repair. It removes wastes from the cells. It also contains cells that fight disease. The fifth kind of tissue is nerve tissue. Nerve tissue sends messages between the brain and the body to make all parts of the body work together smoothly.


What is an organ?


Different tissues are organized into groups that work together to do a particular job. These groups of tissues are known as organs. One example of an organ is the ear. The ear is an organ of hearing. The different parts of the ear are made of certain types of tissue. Each tissue does a particular job. All the tissues work together so that the ear can perform its job of hearing. Different examples of organs are the eyes, heart, brain, lungs, and even skin. All the organs have different kinds of tissues that work together so that the organs can work properly. With all the cells organized in this way, they can efficiently carry on the body’s activities.


What is a system?


Organs are organized into systems. Each system of your body does a particular job. Each organ in each system depends on other organs for the body to function properly. For example, to perform the job of digesting food, the digestive system needs the mouth, teeth, tongue, throat, stomach, intestines, and glands.


How do the systems work together?


Each system in the body depends on other systems to help it to do its work. For example, the circulatory system sends blood to all parts of the body. This system relies on the work of the blood, the heart, and the lungs. The circulatory system depends on the respiratory system to send oxygen into the blood and remove waste material such as carbon dioxide. The circulatory system also depends on the digestive system to break down food so that the blood can carry it to the body cells. These different systems work together to get food and oxygen to all the cells. The cells are then provided with energy. This energy enables your body’s system of muscles to do its job of moving body parts. It allows the nervous system to do its job of sending and receiving messages. Now you can see how the different systems depend on each other so that your body will do all the things it’s supposed to do!





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Lets fight terroism

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I cant believe this anti-war people who TRUST Saddam more than they trust Bush. What idiots! Why would you even give a grain of trust to someone who kills and brainwashes his own people? Saddam wins every election for () reasons. 1.) If you dont vote for him, you will die. .) He is the only one running!


Many anti-war people say Iraq had nothing to do with -11. Either these people are in denial that -11 ever happen, or they are very ignorant. Its a sad thing that many people forgot something tragic that only happen a short time ago.


Another point anti-war people are trying to make is We didnt give the U.N. enough time to do what they had to do. I think 1 years is plenty enough time. Just think how many weapons Saddam probably manufactured in that time frame.


Did you know there are tons of Antrax that is unaccounted for in Iraq? If a envelope of anthrax caused large building to be permentaly contaminated, just think what tons of that shit could do. Not to mention how many people could die from it.





Finnaly, the ultimate comment I heard from a anti-war person tonight. Bush always acts like he is a religious man, He says God Bless the USA at the end of all his speeches. If he really is a religious man, he would sit down with Saddam and end this thing peacefully. .... OK... What dream world are you living in? Peacefully? Sometimes you have to fight to keep peace, its a fact of life...





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My Dream for America

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Are you afraid of something that most people aren’t fearful of? Some people are frightened of darkness, deep water, or spiders. I know of a girl that’s scared of something that’s more unusual than all those things. She is troubled to go to a place that millions of children her age go to everyday. What is this place? It’s her own school.


A 14-year old honors student armed with two high-powered handguns saunters into his school with the weapons in his “mesh” book bag. He walks down the swarming halls and into the doorway of a classroom un-noticed. The student opened fire pulling the trigger like it was nothing. In that instant he killed a teacher, another student, and critically wounded an innocent girl.


Furthermore, the girl’s and many others lives changed eternally. Not only does she not go to any kind of private or public school but also she is also frightened to go out in public. No one knows why this student committed this crime, but that doesn’t matter. What matters is this isn’t the only case like this.


For this reason, teachers need to be more cautious at school. In the situation above the student had the weapon in his mesh book bag. If the school is going to force the students to carry the mesh book bags for security reasons than they need to make sure there are no weapons in the safety wear. Also, parents and guardians have got to be more aware. Many students receive the guns from older siblings or parents. We, as Americans, must prevent the violence and guns from entering our schools.





In conclusion, my dream for America is to keep guns out of schools. Kids have to worry about too much at school already and they don’t need to have to worry about getting shot like numerous American kids do today. Although students are beginning to think so, schools aren’t shooting galleries. If we, as Americans, don’t do something about this violence than it will continue to get worse. So help out all you can by being aware of the problem. Help me fulfill my dream and America will be a better place.











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